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master in advertising
Master Advertiser The use of anti-social themes is a culture of the time, Ogilvy’s firmly “Un-Cola” campaign, and understands the special nature of "difference", which outgrew 7Up as a unique brand. The campaign was so popular that it took more than a decade. One of Ogilvy wisdom today is that they would consider the "Marketing 101", but it was new and innovative for its time. Over fundamental issues and research, David Ogilvy saw how he and the beginning of modern advertisers produced advertising campaigns at the national and international level. |
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Master in Digital Marketing - IE Business School
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